Amelia
Isaacson
Building brands in real life — through events, activations, and experiences that people actually feel.
Cell
847-400-7920
1 of 42
ALO Ambassadors Nationwide
11,000+
Students Reached on Campus
3+
Major Brands Activated
2+ yrs
Event & Activation Experience
Who I Am
Where Concepts
Come to Life
Experiential marketing is where I thrive — the planning, the production, the moment an event comes to life and people actually feel the brand. I'm drawn to the complexity of turning a concept into a real, tangible experience.
From large-scale brand activations at Modern Luxury to independently building campus presence for ALO at the University of Michigan, I've been hands-on at every stage of the event process — ideation, coordination, on-site execution, and follow-through.
I care about details, I work well under pressure, and I love the energy of event day. Whether I'm building a run-of-show, managing partners, or setting up a booth at 7am — I'm in it.
Featured Role
ALO Wellness
Club Ambassador
1 of 42
Selected Nationwide
11,000+
Students Reached
Chosen as 1 of 42 ALO Wellness Club ambassadors nationwide. Responsible for independently planning and executing campus events and marketing activations at the University of Michigan — building brand presence and reaching 11,000+ students through on-the-ground event work.
Independently planned and executed on-campus events
Managed event logistics from setup to breakdown
Drove brand awareness through grassroots activation
Built community through student-facing programming
What I Do
Event Types
The kinds of events and activations I live for — from concept through to execution.
Brand Activations
Pop-ups, sampling events, and immersive brand moments that put products directly in people's hands. I handle everything from venue scouting to on-site management.
Campus Events
Grassroots student-facing programming, club events, and awareness activations on university campuses. Built for reach, community, and brand relevance with college audiences.
Luxury Brand Events
High-production brand launches, editorial events, and experiential dinners for premium lifestyle brands. Focused on atmosphere, detail, and delivering a memorable guest experience.
Experiential Marketing
Multi-touchpoint campaigns where the event is the media. Interactive installations, community-driven moments, and activations built to generate organic conversation and content.
Background
Experience
2024 – Present
ALO Wellness Club
Brand Ambassador — Event Lead
Independently planned, coordinated, and executed on-campus events and marketing activations at the University of Michigan as one of 42 selected ambassadors nationwide. Managed all logistics from concept to breakdown, reaching 11,000+ students.
2024 – 2025
Modern Luxury
Brand Activations & Events
Supported production of large-scale brand events and activations across lifestyle and luxury verticals. Handled vendor coordination, on-site logistics, guest experience, and post-event analysis for multi-brand campaigns.
2023 – 2024
Papatui
Digital Marketing & Social
Led social content strategy and supported influencer-driven campaign launches. Contributed to digital activations and event-adjacent content production that amplified brand moments online.
Event Toolkit
Get in Touch
Let's Build
Something
Looking for opportunities in event production, brand activations, and experiential marketing. If you're building something worth experiencing, I want in.